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Super Nintendo World theme park to open in Japan

Credit: Reuters Studio
Published on January 14, 2020 - Duration: 01:35s

Super Nintendo World theme park to open in Japan

Universal Studios Japan on Tuesday held a global kick-off presentation event for the upcoming "Super Nintendo World" theme park, where video game icon Super Mario and technological gadgets will be heavily featured.

Ciara Lee reports.

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Super Nintendo World theme park to open in Japan

Universal Studios Japan is tapping into the success of Nintendo icon Super Mario It's announced a "Super Nintendo World" theme park will open ahead of the Tokyo 2020 Olympics.

Universal Studios says the park will be the "ultimate real-life video game".

CEO J.L.

Bonnier (SOUNDBITE) (English) PRESIDENT AND CEO OF UNIVERSAL STUDIOS JAPAN, J.

L.

BONNIER, SAYING: "We are delighted to introduce Super Nintendo World in the year that gonna attract so much attention to Japan from all over the world.

And a lot of visitors will be visiting Japan.

This is really gonna be the Super Nintendo World year." Visitors will be encouraged to buy a wristwatch-shaped device called a "Power Up Band" And park-goers can also hit the physical "Question Block", a traditional object that appears in the Super Mario series, to gather coins.

Super Nintendo World will first open in Osaka, with expansion plans for the U.S. and Singapore.

Moustached Italian plumber Mario has gripped gamers for nearly four decades as he dodges flying turtles, jumps chasms and rescues Princess Peach.

Across multiple franchises spanning dozens of titles, Mario's evolution tracks the development of Nintendo's gaming business - and the broader industry as his environment has evolved from linear games played on bulky arcade systems, to the open-world offerings of today.

The global video and electronic games market generated around 150 billion dollars last year with Japanese companies making a comeback, in part because of nostalgia for retro games.

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