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Why gender-based marketing is bad for business | Gaby Barrios

Credit: TED
Published on November 15, 2019 - Duration: 10:49s

Why gender-based marketing is bad for business | Gaby Barrios

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios.

In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.

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