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Apple challenges Google, Facebook with 'sign-in'

Credit: Reuters Studio
Published on June 4, 2019 - Duration: 02:17s

Apple challenges Google, Facebook with 'sign-in'

Apple is making another big push for privacy.

On Monday at its annual developer conference WWDC it launched a "Sign in with Apple" function.

Jane Lanhee Lee reports.

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Apple challenges Google, Facebook with 'sign-in'

Apple propped up its penchant for privacy on Monday, launching "Sign in with Apple" at its annual developer conference -- a function that allows users to avoid Google or Facebook logins for third party apps and sites.

SOUNDBITE: APPLE SENIOR VICE PRESIDENT SOFTWARE ENGINEERING, CRAIG FEDERIGHI, SAYING: "Sign in with Apple is the fast easy way to sign in without all the tracking.

//logged in with a new account without revealing any new personal information." Apple will also tighten control on location tracking - meaning Apps will have to ask permission each time to use your location.

All the extra privacy protection comes as Apple and other tech companies face mounting scrutiny, says Reuters reporter Stephen Nellis.

SOUNDBITE: REUTERS CORRESPONDENT, STEPHEN NELLLIS, saying: "Today we learned that federal regulators have decided that Apple will fall under the jurisdiction of the Department of Justice for the purposes of antitrust investigations.

Normally Apple would be overseen by the Federal Trade Commission but the Department of Justice has said we want to have jurisdiction over Apple.

There's no specific complaints out there against Apple yet but a lot of people who observe the antitrust world think that the Department of Justice wouldn't necessarily say hey we want to have jurisdiction over Apple if the department didn't have something in mind or at least something that it wanted to examine whether or not that actually results in a probe." The scrutiny put a damper on all tech shares Monday.

Apple shares finished down 1 percent.

CEO Tim Cook also unveiled a mega computer for professionals, such as movie editors, starting at $5999 buck ... and a higher-end monitor that costs just as much.

While the Mac Pro has never sold in great numbers it's helped keep Apple's image as a technology leader and in courting the creative professionals who Steve Jobs won over.

And of course a faster, better, iOS 13 was launched for Apple's best selling product - the iPhone.

One thing Apple won't be updating - iTunes for the Mac.

It's time for some to say good bye to iTunes as Apple will replace it with three different apps... Apple TV, Apple Music, and Apple Podcast But it won't kill it off in one go.

Windows users and those using iTunes store to buy music can still keep iTunes in their lives.

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