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Levi Strauss Looks Beyond Jeans With IPO

Credit: Wall Street Journal- Published on February 14, 2019
Levi Strauss, which invented bluejeans and dominated the category for more than a century, is looking to go beyond denim. It hopes to raise more than $600 million with an IPO.
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Credit: Wochit Business
Published on February 13, 2019 -  00:52
Jeans Maker Levi Strauss Files For Stock Market Comeback
Levi Strauss & Co filed documents on Wednesday to list itself on the New York Stock Exchange, seeking to return to public markets after more than three decades. Levi’s, one of the world’s biggest denim brands and the inventor of blue jeans, faces rapid changes in consumer tastes. Consumers are shopping for cheaper store brands and looking for more comfortable clothing like jogging pants.

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