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Cambridge Analytica

British data analysis company

Cambridge Analytica Ltd (CA) was a British political consulting firm which combined misappropriation of digital assets, data mining, data brokerage, and data analysis with strategic communication during the electoral processes. It was started in 2013 as an offshoot of the SCL Group. After closing operations with legal proceedings including bankruptcy, members of the SCL Group have been continuing operations under the legal entity Emerdata Limited. The company closed operations in 2018 in the course of the Facebookโ€“Cambridge Analytica data scandal, although related firms still exist.

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